The price went up first
Raise it in October, cut it in November, quote the October number. The fix is knowing the September number, which is what we record.
Black Friday, without the theater.
30 days to go. Which is exactly why we are recording prices now.
On the day, every site will show you a percentage. We will show you what the thing actually cost last week, and the week before, because we were writing it down. If the Black Friday price is not lower than that, we will say so.
1Decide what you want nowNot on the day, with a countdown timer shouting at you.
2Let us watch itPrice alerts on any product, or the daily list for what you care about.
3Buy when the number says soWhich is sometimes Black Friday, and sometimes a Tuesday in October.
Three ways a Black Friday deal is not one
The "was" price nobody paid
A list price exists so that a discount can be measured from it. Right now, 94% of the reference prices we could check were never charged while we were watching.
The model made for the day
TVs and laptops appear with a model number that exists only for the sale, a cheaper panel or less storage, so there is nothing to compare against. If the model number is new to you, compare the specification, not the name.
Shopping for someone
Each guide refills itself from what is discounted today, and the prices will move as the day gets closer.
Know what you want before the day
The one to get for each job, with a buy-now-or-wait verdict that will mean the most on the day itself.
Buying the whole setup
Black Friday is the one time a whole kit is worth pricing at once. Each is costed from live offers.
The only list that matters on the day
Offers genuinely below their own usual price, by the prices we recorded in the weeks before. The store's "was" price plays no part.
Cyber Monday
Cyber Monday 2026 is Monday 30 November. It began as the online half of the weekend and is now mostly the same sale with a second deadline. Software, VPNs and subscriptions tend to be the exception, and are where the day still means something.
Questions
When is Black Friday 2026?
Black Friday 2026 is Friday 27 November 2026, the day after US Thanksgiving. Cyber Monday is Monday 30 November. Most large stores start their sales earlier in the week, and several run them all month.
Should I buy now or wait for Black Friday?
If the price today is at or below what the thing has cost for the past month, waiting is a bet, not a plan. Plenty of Black Friday prices match a sale that already happened in October. If you can wait, set a price alert and let the number decide rather than the date.
Are Black Friday deals real?
Some are excellent. Many are the usual sale price with a bigger banner, and some are measured against a list price nobody pays. Our discount audit tracks how often the struck-through price is one we never saw an offer charged.
How does Stackd tell a real Black Friday price from a relabeled one?
We record what every offer costs every cycle, starting weeks before the day. On Black Friday a card can then say whether the price is below what that offer actually cost in the previous 30 days, instead of repeating the store's percentage.
Do you earn money from these links?
From some of them, yes, and the link says so. It never decides what is listed or how it ranks.